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Flash Cards: Fact or Myth?

The scientific way to better boost a young brain


When a parent talks about stimulating the brain of her young child, the topic of using flash cards will invariably come into the discussion. Often, you hear about parents from the “stimulate” camp devoting their time flashing picture or word cards in a quest to stimulate their child’s memory. At the same time, you also hear parents from the opposite camp who do not believe in the use of flash cards, or indeed the need to do anything out of the ordinary to stimulate their baby’s or preschooler’s brain.   Do we really need to stimulate our baby’s brain? Do flash cards truly work? What can we, as parents, do to help boost our babies’ brain development? In order to answer these very important questions, it is critical that we examine what scientific research says.   Research has revealed that the first five years of life is critical in shaping our brains for the lifetime. There is also substantial research demonstrating the significant impact of an enriched environment in young developing brains. The question is no longer “should we or should we not stimulate” but rather HOW can we, as parents, maximize this great opportunity to add to our children’s lives.


About a decade ago, child development experts, Drs. Hirsh-Pasek, Golinkoff and Eyer, in their book “Einstein Never used Flash Cards – How our children really learn and why they need to play more and memorize less” have already pointed out the importance of focusing on the “how” rather than the “what” of learning in the preschool years. Parents should focus on child exploration and play, which helps build critical mental foundations, and not emphasize on the memorization of words, alphabets and numbers.

Ten years on, scientific research has thrown further light on the best types of guided “play” to enhance brain development. Choosing toys that allow open-ended play (eg. blocks) not only improves fine motor skills but also creativity; Engaging in pretend-play builds inhibitory control in the brain, critical for success in life; Providing a language-rich environment accelerates language development and IQ, as well as future literacy skills. Selecting programmes with such research-based curriculums is clearly more impactful on our children’s brains.

At a time when the toy and early childhood “enrichment” industry has become a billion-dollar market, it is important that parents learn to be able to separate the wheat from the chaff. This is crucial as our parenting decisions are impacting the brains and capabilities of our future generations.

Attend this seminar to learn about:

1)    How our babies’ brains develop

2)    The truth about flash cards; Latest scientific insights into stimulating a young brain

3)    8 brain boosting parenting strategies for babies, toddlers & preschoolers

Registration Closed



Venue: BrainFit Studio, 193-197 Thomson Road, Goldhill Centre, Singapore 307 633

Phone: 6737 3511

Date: 17th October 2014 Friday

Time: 7:00pm to 9:30pm (Registration and light dinner provided from 7:00pm – 7:30pm

Cost: $10 per person

Special: First 20 to register enjoy a complimentary brain toy. All participants enjoy 10% off our CognitiveMAP brain fitness profiling


Venue: BrainFit Studio, 193-197 Thomson Road, Goldhill Centre, Singapore 307 633

Date: 6th June 2014, Friday

Cost: $10 per person, $15 per couple

SEMINAR PRESENTER: Ms Cheryl Chia, Founder of BrainFit Studio


Ms Cheryl Chia holds a Master Degree in Physiotherapy Studies (Paediatrics) from University of Queensland (“UQ”), Australia.  She was awarded a full scholarship from KK Women’s and Children’s Hospital (“KK Hospital”) in Singapore to study Physiotherapy at UQ, where she was subsequently conferred membership in the Golden Key National Honour Society in recognition of outstanding scholastic achievement and excellence.

Ms Chia has more than 19 years of work experience, with over 4 years of clinical physiotherapy experience in KK Hospital where she held various responsibilities including being the overall co-ordinator for paediatric neurology physiotherapy.  Ms Chia was also a part-time lecturer on Paediatric Physiotherapy at Nanyang Polytechnic and she has also authored a book titled “Fit Brains Learn Better: A Chronicle of 12 years of Brain Fitness Training.”

Ms Chia has keen interest in cognitive neuroscience (brain research on learning skills) and its applications. As the Founder of BrainFit Studio, Ms Chia is widely recognised by industry peers and has presented in numerous international conferences related to brain fitness and intelligence development. Currently with 14 centres in Singapore, Malaysia, Indonesia, Philippines, Thailand and Turkey, BrainFit Studio focuses on helping children from birth to 18 years old develop a learning advantage through strengthening of their brain fitness and intelligence.