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In order to help our children develop stronger focus, we first need to understand why some children focus easily while others struggle to pay attention. Questions related to attention and focus are some of the most common we encounter at BrainFit Studio. When their child is inattentive, parents often blame it on a lack of motivation or poor attention span. However, this may not always be the case.

There are many reasons why a child may show inattentive behaviours. We will list two common reasons here.

Firstly, a bright child may not be a natural listener. This does not mean there is something wrong with their ears or hearing. Just like some people are born without excellent running stamina, some children may not be naturally strong listeners. They may need to focus really hard to follow verbal information, especially multi-step instructions. They may also not be able to remember all the steps and hence miss out information, appearing careless and inattentive. Other children with the same weakness may get mentally fatigued or “switch-off” when there is too much verbal information, just like adults “switch-off” or “lose track” when we need to follow a tedious piece of argument.

Secondly, some children may take more time to process information. Again, this does not mean that there is something wrong with their brains. Just like some of us are not quick with ball games, some children may not be quick enough in thinking through or processing information. When this happens, children can show increasing inattentive behaviours when learning demands increase. This is because without good thinking speed, information is easily missed.

Attend this seminar to learn about:

1)    Why some children focus easily while others struggle to pay attention

2)    Understanding your child’s unique brain to help him/her develop stronger focus

3)    5 research-based strategies to improve attention in your child



Venue: BrainFit Studio, 193-197 Thomson Road, Goldhill Centre, Singapore 307 633

Phone: 6737 3511

Date: 5th September 2014, Friday

Time: 7:00pm to 9:30pm (Registration and light dinner provided from 7:00pm – 7:30pm

Cost: $10 per person, $15 per couple Goodie bag worth more than $50 for each family


Venue: BrainFit Studio, 193-197 Thomson Road, Goldhill Centre, Singapore 307 633

Date: 6th June 2014, Friday

Cost: $10 per person, $15 per couple

SEMINAR PRESENTER: Ms Cheryl Chia, Founder of BrainFit Studio


Ms Cheryl Chia holds a Master Degree in Physiotherapy Studies (Paediatrics) from University of Queensland (“UQ”), Australia.  She was awarded a full scholarship from KK Women’s and Children’s Hospital (“KK Hospital”) in Singapore to study Physiotherapy at UQ, where she was subsequently conferred membership in the Golden Key National Honour Society in recognition of outstanding scholastic achievement and excellence.

Ms Chia has more than 19 years of work experience, with over 4 years of clinical physiotherapy experience in KK Hospital where she held various responsibilities including being the overall co-ordinator for paediatric neurology physiotherapy.  Ms Chia was also a part-time lecturer on Paediatric Physiotherapy at Nanyang Polytechnic and she has also authored a book titled “Fit Brains Learn Better: A Chronicle of 12 years of Brain Fitness Training.”

Ms Chia has keen interest in cognitive neuroscience (brain research on learning skills) and its applications. As the Founder of BrainFit Studio, Ms Chia is widely recognised by industry peers and has presented in numerous international conferences related to brain fitness and intelligence development. Currently with 14 centres in Singapore, Malaysia, Indonesia, Philippines, Thailand and Turkey, BrainFit Studio focuses on helping children from birth to 18 years old develop a learning advantage through strengthening of their brain fitness and intelligence.